"Smell Sweeter With Driven By Jeter"

Derek Jeter's own line of cologne is on the way - and it's called Driven. The major league baseball star partnered with Avon Products Inc.,to develop his signature men's fragrance.


The smell is designed to capture ambition, courage, passion and confidence, said Avon.It's a blend of crushed leaves, black pepper, chilled grapefruit, rhubarb, lavender, spearmint, bamboo, driftwood and oak moss, the company said.

"I knew what I wanted. I didn't want it to overtake a room," Jeter, 32, told The Associated Press in an interview Tuesday. "I wanted it to be clean and sophisticated."

Driven will be available in November, at a cost of $25 per bottle. It is the first in a series of men's grooming products with Jeter's name.

"We are thrilled to be partnering with Derek Jeter - a man whose career and community accomplishments make him an outstanding fit for the brand," said Liz Smith, executive vice president and president, North America and global marketing for Avon Products, in a statement. "This partnership will truly take our men's business to the next level."

Other sports stars who've gotten into the fragrance game include Michael Jordan and Andre Agassi.