Jay-Z and General Motors have joined forces to bring a fresh look to a rugged sport utility vehicle (SUV).
The hiphop icon emerged from a concept GMC Yukon Denali SUV on stage during a recent celebrity-filled party thrown by General Motors Corp.
Painted "Jay-Z Blue," the SUV was developed through a partnership with the rapper during the past two years. Jay-Z, whose real name is Shawn Carter, worked with the company's global color studio to create the reflective blue color for the SUV.
"Hopefully I'll be able to drive one of them out of here tonight," he told the associated Press.
The world's No. 1 automaker invited several celebrities to escort new vehicles down a brightly lit catwalk inside a massive tent along the Detroit River.
Others Posing with the vehicles were Carmen Electra, Jennifer Hudson, Vivica A. Fox, Rosie Perez, Christian Slater, Mario Lopez and Nick Lachey.
The hiphop icon emerged from a concept GMC Yukon Denali SUV on stage during a recent celebrity-filled party thrown by General Motors Corp.
Painted "Jay-Z Blue," the SUV was developed through a partnership with the rapper during the past two years. Jay-Z, whose real name is Shawn Carter, worked with the company's global color studio to create the reflective blue color for the SUV.
"Hopefully I'll be able to drive one of them out of here tonight," he told the associated Press.
The world's No. 1 automaker invited several celebrities to escort new vehicles down a brightly lit catwalk inside a massive tent along the Detroit River.
Others Posing with the vehicles were Carmen Electra, Jennifer Hudson, Vivica A. Fox, Rosie Perez, Christian Slater, Mario Lopez and Nick Lachey.
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